Understanding Click Through Rate

Understanding Click Through Rate

Search engines, like Google, have placed a very high premium on good CTR (click-through rate). However, CTR is also important to advertisers as well. Whenever a user goes to a search engine, they have a query, and they are searching for an answer—here, they are...
Backlinks

Backlinks

Have you ever heard or a backlink? Do you know what it means? Maybe you’ve heard the term over and over again, but you don’t know the meaning. This is a link from one site to another. Search engines normally use backlinks as ranking signals when one site links to...
The Ultimate Guide to Rank and Rent

The Ultimate Guide to Rank and Rent

What is Rank & Rent? This is a strategy used in digital marketing, where a person builds a website, nurtures it until it gains search engine visibility, and then rents out the website. Many search engine experts in local SEO are adopting this strategy since it’s...