Creating Content That Google Loves
First, what’s cornerstone content?
Creating valuable and informative content is essential when trying to rank better for certain topics that your site is created around. Whether it’s blogging for beginners, SEO basics, FAQs page, inspirational mission statement, or copywriting, the content serves an important function of creating compelling, relevant, as well as useful cornerstone to build your website.
When we talk of a cornerstone, we talk of something essential, basic, indispensable, as well as the basic foundation, on which something is developed or constructed. Now, this is what people should know to visit your website and buy from you.
If this content is approached from a strategic position, it can rank very well in SERPs. So, the secret is creating compelling content that other people can link to, and then come up with ways to spread the word.
The following are the top five strategies that you can use when creating cornerstone content.
Keywords
Putting the above information into consideration, and also what we know about keyword research, make sure that you select the most appropriate keyword phrase for your content. What we mean is, what’s the relevant question that searchers ask, and you want to answer it with your content?
Now, will answering the question assist a visitor to your website in getting what they want? Are many people asking the same question to make answering it meaningful?
Headline and title tags
Today, there’s a lot of argument among top SEO experts about what’s effective and what’s not. However, no one challenges the importance of inserting your target keyword phrase in your headlines or title tag.
The main objective of search engines today is to deliver the most relevant search results. This means the title of your page should show the words that searchers are using. However, you should note that the title tag is like a headline. Therefore, make sure that you address the prospective reader in their own chosen words.
Moreover, you should wrap these words in a compelling headline structure, and promises to answer all the questions that the searcher is asking. Lastly, creating a catchy and perfect headline increases the chances of people linking back to your content. You should note that link anchor is an element of a certain search algorithm—and this can assist your site in ranking better.
Amazing cornerstone content
Is it possible for a 600-word post to rank well for a competitive search term by itself?
Yes! That’s possible since most of what determines how well a web page ranks depends on the authority, as well as the age of the site the page features on. And maybe for certain topics, a short explanation is all that’s needed from a user-gratification viewpoint.
However, if you have a newer website that wants to rank for a certain competitive search term, you will need a link from other authoritative sources for this to be possible. That means, your website must have quality and valuable content.
To do this, you can create an interesting multi-part tutorial. Create an inspirational manifesto, and ensure that you answer the question in a comprehensive manner, which is better than your competition. When you do that, chances are your efforts will become worth linking to.
SEO content landing page
If you want to be ambitious in the scope of your content, make sure that you make things easier for your reader from the usability viewpoint.
A landing page should instantly communicate to the visitor immediately they arrive at the page. Moreover, it serves as a table of content, through links to every part of the page, and this increases clarity.
The following are some benefits of using this landing page approach:
Retention
Preventing the user from pressing that back button is essential to every aspect of effective cornerstone content. You cannot win over a customer, reader, or a link if you cannot communicate the benefit of the resource fast enough.
Links
A person can be promptly impressed by your work, and then link to you depending on the benefits and value communicated by the landing page. The faster you can impress a possible link source, the easier you make it for visitors to follow through.
Optimization
Optimizing an on-page copy can significantly boost your ranking the moment you attract those links. This makes a landing page the key benefit. It’s much easier to optimize a landing page that a 3,000-word article.
Related content
Maybe you’ve noticed that we’ve been using the word website in this post instead of blog. However, it’s not advisable to try this strategy if you don’t have a blog involved. It’s important that you understand that search engines normally favor sites with lots of relevant content, that’s frequently updated.
One thing about active blogging is that it allows you to constantly participate in the social media space. This is an important way of building general website authority through links, dig deeper into specific and related topics, and also reference your cornerstone content.
If you do your job correctly when choosing your focus, you will realize that it will be natural to continue cross-referencing links to your cornerstone content in your future posts. However, you should avoid going overboard—but provide context when writing about advanced or technical topics than need an understanding of the basics.
You shouldn’t assume that everyone is aware of your cornerstone content or understands the essentials. Cross-referencing your content periodically enables continued exposure and links—assuming that the content still meets the needs of your audience.
Always create cornerstone content that readers will want to share
- The first objective of cornerstone content is relevancy and usefulness to the reader, regardless of how they arrive at the website.
- The second objective is to ensure that the content is comprehensive and compelling, and people are willing to link to the content.
Focusing on these two goals strategically, you will have better chances of ranking well in search engines.