How To Do SEO For Niche Markets
The Internet is a hub of information and a great pathway for business development. No matter what type of business you have, you can rely on the internet to do the job for you. But is that enough?
No, definitely not. There are a plethora of things that you need to take care of before you take your business online. You also need to stay updated and informed about the changing SEO guidelines of search engines. This becomes really important if you provide products and services related to a particular niche market.
Some products and services are so unique that they have a demand but form a very small fraction of the market. These products and services are known as niche market products. Some examples of niche markets are cruelty-free cosmetics, vegan-friendly shoes, organic pet food, etc. All these are products from a very small section of the market but are still essential.
If you are targeting the audience for such products, you need to analyze some factors very carefully to be successful.
How to make your niche market business successful?
Now, if you have a unique idea, it doesn’t mean that you don’t have competitors. There must be some more people out there that have the same idea as you. And to compete with them in the online market, you need to have control over the SEO.
SEO is all about being at the right place, for your audience, at the right time. This is not really easy in the case of a niche market! You see, there is a need to analyze things like:
- What does the audience search for that is related to your niche market?
- How do the users search for your content (the keywords they use)?
- How are the results displayed on the SERPs?
- Who are your top competitors that appear in the search results?
And many more!!
Here are some of the basic steps that you need to take to attain the best rank among the SERPs.
1. Get to know about the research related to the market or industry
The very first thing that you need to do is find out what people are searching for. This involves the keywords that the users use for getting to what they want.
For example, if someone is looking for a race car, the results will be different. On the other hand, if someone enquirers for a Hotwheels race car, the results will be different. This is why finding out what keywords your niche clients are using are imperative to align with your niche.
There are a number of tools to get this information like:
- Google Keyword Planner
- Keywords Everywhere
These are some of the best tools to analyze the keyword search volume. Based on this, you can filter some of the best keywords for targeting the audience related to your business.
2. Analyze the competition
The key to the success of your business also lies in the competition that you have online. If you get to know about what your competitor’s approach lacks, you can leverage it to succeed in yours.
There is a tool named SEMrush Keyword Gap that can help you get information about the keywords that your competitor is using.
Apart from that, you can also use:
- Ahrefs’ Keywords Explorer
This way, you can find what yours and your competitor’s website lacks. Based on the results, you can create a new strategy to get ahead of your competitors.
3. Deep Study of SERPs
This is another thing that needs special attention to what type of results are displayed on the result pages.
Whenever a user types a query on Google, Google provides it results of different types. Some of these types are images, news articles, product suggestions, knowledge graphs, etc. These results vary from query to query, and that is what you need to find out.
Like the above-described points, there is no specific tool for doing this. You need to do this yourself by testing keywords on the search engine.
Users type their queries to find various types of content:
- They would search for something generic to get to the exact thing they need.
- Users can type long-term keywords to get the answer to their queries. For example, how to operate a washing machine.
- Lastly, the content can also be transactional; this means that the user searches for something with the intent to buy it. For example: purchase an iPhone.
Based on this, you can know the search intent of the user. Further, it will be helpful for you to shape your keywords in an effective way. You will also get to know how to align your content according to the query.
4. Keywords and their integration into the website
As mentioned many times, Keywords form the building blocks of your website. Hence, it is necessary to know which keywords are best for your products and services.
If you have a website about clothing, the keyword “Batman t-shirt” would be easy to rank as it is very specific. On the other hand, the term “Superhero t-shirt” would be mostly used by the users. Hence, you need to be very careful while choosing keywords.
Make sure that they are a call to action type keywords, for example, “50% off on Superhero-T-shirts” or “heavy discount on superhero goodies”. Adding terms like sale, deals, discounts can help you elevate sales and profit.
When you are done with some powerful and magnetic keywords, it is time to incorporate them in your website. You need to integrate the keywords in:
- Meta Description: The meta description related to a web page is the primary place to integrate your keyword. The best thing about the meta description is that it appears right below the title of your page. This improves visibility into the content on the page.
- Page content: Whatever is on your page, it is necessary for you to embed keywords in it. It helps the search engine to understand what kind of content is on the page. Moreover, you can also embed keywords in the headings and subheadings of the page.
- URL: Your page URL can describe a lot of things about your page, provided you make it user friendly. For example: if your webpage URL is “www.superhero.com/products/Batmantshirts”, it will provide the user and Google a clear idea about the contents of the page.
- Page Title and images: Page title is the most important place to insert your target keyword. For example, for the keyword “Batman t-shirts”, go for “Batman t-shirts | Superhero”. Along with this, you can also insert keywords in the “alt text” section of your images. This is helpful for Google in understanding your page content.
5. World-Class Content
The above-described guidelines are of no use if your page does not have stimulating content. After all, your users will not get impressed by the keywords on your website. You need to create awesome and innovative content that will lead the users to press that Call to Action button.
With that, you can conduct comprehensive research. Search for content using your keywords and analyze the content written in the top web pages. Take inspiration from that content and develop content for your website. Improve the readability and use words to keep the user interested in your content.
Add high-quality images and videos on the page to keep the user busy. Moreover, you can also insert external links in your website content to redirect the user to know more about your services and products. This will enhance your brand value and will lead to repeated page visits.
A website with attractive and relevant content will act as a magnet for attracting customers.
6. Technical SEO
This part involves the testing of your website. It includes procedures to check if your website is functioning properly or not.
If you want your users to visit and stay on your website, make sure that it is fast, easy to load, and is secure.
As most of the people access the web through their phones these days, it is also essential to make your website mobile-friendly.
To do all this; there are many tools online that can audit your website:
- Screaming Frog
And many more. These audit tools let you know if there are any mixed protocol issues, broken pages, or metadata issues on your website. You can take note of them and solve these issues later.
SSL certification: The sites that are SSL certified are given priority over those that are not. Moreover, an SSL certification makes a secure connection between the web server and the browser.
Hence, the security of your website also plays a role in the ranking.
7. Website Linking
This is another crucial thing that needs special attention. Moreover, if your website has quality backlinks and outbound links, you will have a high probability of being successful in your business venture.
The term quality outbound links here means that the sites to which the links are directed are authority sites. For example, Amazon is an authority site for online shopping. Facebook is an authority site for social networking.
On the other hand, if there are inbound links to your website, make sure that they also come from authority websites like directory websites.
This interlinking of your website will also attract visitors to it and will generate quality leads. You can harness the power of online tools like Ahrefs to know about all the links that lead to your website.
If you are looking for the most effective way to run your business related to any particular niche market, you need to take absolute care of all of these factors. The competition out there is really tough, and that’s what makes it a bit interesting. The one with the best content on their website will win.
It is true that it may take more time as compared to other broad business niches. But, think about this, if you do all the hard work now, your website will have a chance to become the authority website related to that product or service. After that, it will not require this much hassle to achieve the required ROI and revenue.