Blogging? Time to learn SEO
We must be learn SEO for blogging. Blogging is one of the most inexpensive and efficient ways of driving traffic to your website. It is a great marketing tool that has many benefits to offer. From boosting social media popularity to enhancing search visibility and increasing user trust, blogging is extremely helpful for the growth of your website. However, it is important that your blogs must be optimized for SEO in order to obtain the needed traffic from them. So you need to learn SEO. Building an SEO friendly blog is certainly not as simple as it sounds. There are many complexities in the process.
If you want to create a new SEO blog or are willing to re-edit your previous blogs, this article will be helpful in providing you the ways to optimize your blogs both for search engines and people.
Why you will Learn SEO? Creating the Content that Readers will Love
With the growing popularity of other media outlets such as podcasts and videos, some people have started believing that blogs have now lost their ability to spread information. But this isn’t true. There’s still a large number of people who rely on blogs to get information about different products, services, and other useful content.
It’s important that your blog content be highly engaging and informative for the users in order to make them want to read your blog. The next important thing to consider is the search engine optimization of the created content.
People think optimizing content means only the addition of a few keywords. Although keywords play an essential part in making content SEO friendly, there’s more to it. To make Google rank your site over others, you need to focus on creating valuable content for the readers.
Google gives high importance to the experience of its users. Therefore elements such as social likes, shares, dwell time, and comments play a major role in the ranking of your website. That is why you should focus on creating simple and engaging content that people can easily relate to.
Learn SEO: When creating SEO friendly content for your blog, you can use the following tips:
Employ a Professional Copywriter
If you aren’t a professional writer, then don’t make the mistake of becoming one for your website. Most bloggers trying to save costs commit big mistakes of writing the blogs for their websites themselves. However, when writing, they aren’t able to successfully produce valuable SEO friendly content and end up losing time and energy.
Therefore, to make your website look professional and create SEO friendly content, it is better to hire a content professional. Hire a person that is professional in creating content that is compelling to the readers, provide a new perception to the popular topics, and is better than that of competitor’s sites.
Learn SEO: Understand how to Please your Audience
The foremost thing is to identify the target audience for your blog. Once you have successfully identified them, next comes the topics and niche’s in which your audience will be interested in reading.
Create a list of trending topics that users would love to read. Once you know what the requirements and demands of your user are, you can hire a professional to write the needed content for your blogs.
To identify the needs of your audience, you can use the following methods:
- Study the blogs of your competitors
- Reach out to your customers directly
- Examine question and answer forums and websites like quora
- Read social media updates
- Explore niche-related forums
- Analyze different review sites.
- Use analytical tools such as Ahrefs, BuzzSumo, and Google Trends to find trending topics online
Learn SEO: Creating a Content Plan
Creating a consistent quality content plan will help you achieve the traffic that you want and also will be helpful for ranking your website for SERP. You can follow the given steps to build a good content strategy.
- Find out the purpose and main message of your blog.
- Choose the type of content you wish to create (images, videos, text, infographics, etc.)
- Decide the topics on which you like the posts, including the guest posts.
- Determine the genre of your content (customer and product review, guide, story, etc.)
- Choose the channels for the promotion of your content (email, social media, Quora, competitor blogs, etc.)
- Set dates and timelines for the publishing of your content.
Make sure to have a plan built before executing the process. It’s possible that you may deviate from your plan while executing blogs in real-time, but a built plan will help you get back to your original goals.
Learn SEO: Group Posting
The competition in the market for every industry is high, and there are many organizations that just use blogs as a medium to attain a high rank in SERPs. They create content just to answer a specific search query, and oftentimes, their content is chaotic.
But remember this, many times, due to the overoptimization of content, pages that have similar topics start getting ranked high in search engines, leading to keyword cannibalization.
To avoid this mess, go for the topic cluster model that will help you achieve better ranks and also provide valuable content to the user. Select a few general topics in your niche, find keywords, and build blog posts for them.
Then interlink the different blogs to the main topic and all other blogs of the same category. It might take a large time to successfully conduct this process, but we assure you that the results will be fruitful.
Learn SEO: Build Unique Content for the Users
The world of content is full of competition. All the topics that may be in your mind regarding your products and services are most probably already covered by someone else. Therefore, you will have to create content that is new, unique, and not repetitive for the users.
To make your content engaging for the users, you can add infographics, podcasts, highlighted definitions, statistics, polls, graphs, gifs, memes, videos, expert quotes, data comparisons, etc. in your content. You need to know how to play with the content and make the same content engaging in a new way for the audience.
Also, if your site is related to services, add tools regarding the services that will help consumers to determine the costs of services themselves. It will also be beneficial for your site quality and growth.
Provide an Excellent Reader Experience
Once you have created the required blogs for your website, you’ll want to make sure that readers see your website and select it over others to get the information they are looking for. Here are a few things that should be considered to enhance the reading experience of the user.
It is important to attract the customer to your post as soon as they discover it on the search engine page. The best way to do this is by creating catchy headlines for your post. Also, make sure to deliver what you are promising to the customers. Not fulfilling your promise will lead to bad reputation of your website.
A headline is strong enough to value or devalue the name of your website. A catchy headline can make people spend a good amount of time on your website. But if the headline is pale, the results will tell you the story itself.
So, if you’re getting low organic traffic to your website, one reason may be from bad content and dry headlines.
Keep Your Content Simple
Most people first go through the post visually before reading it thoroughly just to check if the article is worth something. Therefore, it is important to create your content visually attractive for the audience and present it in a simple way. Adding points, white space, lists, clear headings, etc. is the most efficient way of doing so.
As technology is now becoming voice-driven, Google picks content that is most informative, on-point, concise, and voice-friendly. So keeping your content simple will be helpful for the growth of your website in this way as well.
Add Social Media Buttons
Adding social media buttons on your blogs is an efficient way to boost your online visibility and to encourage people to share your blogs on their social media accounts. Social media buttons make the process of sharing the information easier for the user and also builds their trust on the website.
You can also add the Open Graph protocol on the buttons that helps in structuring the blog posts in a clean way on the social media account page. It enhances how the blog gets displayed on the page.
Commenting to Build Relationships
The comment section of any post is a great way of analyzing the engagement of the post with the users. Not only the post owners but Google also use this technique to determine the efficiency of a blog.
Moreover, it is a great place to exchange opinions and ideas about a particular topic and hence drive traffic to your website. By engaging with your viewers, you increase the brand value of your website and also provide the readers with an opportunity to give back feedback about your products and services.
But it is important that you must manage the comments and approve the comments before they get posted in the comment section. Many times, a conversation leads to verbal fights and abuses, which isn’t good for your blog.
Before moving ahead into the technical aspects of SEO blogging, it is essential that you know search engines frequently change the parameters that they value. Hence, it is essential for you to stay updated with the current norms and guidelines of various search engines.
Creating SEO Friendly Visible Content
Now that you are aware of things you need to keep in mind while creating your blog let’s go ahead and check the technical aspects of SEO for your blogs.
Using Keywords Wisely
Keywords should never be only used as a medium to rank your blogs. If you go with this approach, then you will definitely end up losing quality, and it will only lead to keyword stuffing. Make sure to insert keywords naturally in the articles and blogs and use them as a way to answer the queries of people.
To put it simply, every blog must have a center (the search query of the user) around which the whole story would revolve. By doing so, you will get the best results for your blogs, and the users will get the answers to their questions.
To find the right set of keywords, firstly create a list of general keywords related to your topic. Then select the right keywords that have low difficulty and higher audiences using various analytical tools. Ahrefs, SEMrush, and SE Rankings are some of the popular websites that help you to find efficient and top-performing keywords.
Optimizing the Metadata
After your list of keywords is completed, make sure to add those keywords to the post’s metadata.
The title is an essential on-page SEO parameter that both search engines and users analyze for the content’s relevance. Google usually displays the first sixty characters of titles, hence, make sure to use a keyword in the title.
Adding keywords in the H1, H2, and H3 tags of your post is also an important ranking signal. It helps the search engine to study the structure of the page and provide ranking to the website. Therefore, make sure to add keywords in the H tags to boost the ranking of your page.
Optimizing the URL of the page also helps in the ranking of your page. So, keep a clear and concise URL that includes a keyword in it. Also, it is advisable to keep your URLs short and structured so that people can easily understand the content inside the webpage by looking at the URL.
The meta description of a webpage is a deciding factor for the users and search engine to decide whether to go inside the page or not. It helps the user to comprehend the relevance of the post and also affects the click-through rate of the page.
It’s not guaranteed that the meta description you create for a blog gets shown to the users on the search page, Google may select another piece of information from the page containing the keyword. All you can do is create optimized content throughout the blog so that whatever Google may pick is still valuable for you.
Optimizing the Images
Over twenty-one percent of all image searches made in the US are seen by Google. It is more than the combined value of Bing, Amazon, Yahoo, Facebook, YouTube, and Google Maps. Hence, if you want to rank in Google Images, you need to optimize the alt text, caption, filename, and the title of your image.
In a few web browsers, the title text of the image comes when you steadily keep your mouse pointer over the image. However, mostly alt text is used as a title by most users, and therefore, people prefer optimizing only the alt text.
When for some reason, the image is not showing on the Google page, the descriptive text gets pulled from the image’s alt text which is beneficial for the screen reader users. Captions too, are important for optimizing your images and are used by the users to understand more about the visual provided.
You can learn SEO for SEO image optimize for your website. The most important thing to remember in image SEO is that your blog post and images should be in sync with one another. It is important because if Google does not find the image relating to the content around it, it won’t rank it higher on the page.
Internal Linking is Essential
You’ve probably heard people talking about internal linking to blogs at this point. Well, people are talking about it so much because it’s a huge factor in the ranking of your website. Just like backlinks provide authority and relevance in the eyes of search engines, internal links also do the same job.
Therefore, you must include an internal link to your other blogs whenever possible. So it’s really important to remember to link the article with each other whenever you post a new blog on your website.
Also, make sure to add the correct anchor text for interlinking the blogs. It will be much better if you can add the keyword as an anchor text. It will increase the possibility of a higher ranking in the SERPs.
Overall, keyword research, internal linking, optimizing metadata are the primary factors that can affect the ranking of your webpage. Apart from these, you must ensure that your blog’s code is clean, the webpages load faster and are mobile-friendly.
Tracking the Health of Your Webpage
Always we need learn seo , you might be thinking once you have worked upon all the SEO parameters of your blogs you’ve checked all the blocks and your job is finished. Well, unfortunately, there’s always more! Here is where the second and a vital part of your webpage’s growth start. Once you are all up with the SEO parameters, the first thing is to give some time to your website so that it can make a place for itself in the search engine. You can get info about SEO for niche markets.
Next is to start monitoring every element of the page using analytical tools and check how well your blogs are doing for the search queries you ranked them for. There are plenty of tools available on the internet, such as Google Trends, Ahrefs, SE Ranking, etc. which you can analyze and even target the URLs for specific keywords.
In a nutshell, we can say that this article gave you the reasons why SEO learn is important for your blogs and also provides you with efficient methods for optimizing the blogs in the right way. Remember, the success of a blog is not only dependant on creating any content with keywords in it but is a result of a complete effort from its creation to the afterward management.
It is a process that demands your time and effort to create engaging, authentic, and high-quality content that helps the users to find accurate answers to their search queries. There surely are certain technical aspects that can be used to make your web page’s visible on search engines, but if the content isn’t helpful for the user, it won’t sustain its position for long.
Your blog is a complete effort of creating the right content for users providing them with the answers they are looking for.