SEO Niches
Today, there is a number of niches that can benefit from SEO services. Typically, any business that online users are searching for in Google should capitalize on the free traffic provided by Google. But, it’s important to note that some industries are in a better position to do search marketing compared to others.
In this post, we shall assume that you are selling your SEO services to local businesses, instead of focusing on rank and rent business model. So, this brings us to one question—which business are ideal for targeting for SEO services?
Important things to look out for
There is something you should note before you start selling your SEO services—the best SEO clients share a few characteristics. The following are some of the things that you should consider when selecting a niche and also finding a local SEO client.
Their products or services have a high-price point
This comes with two benefits—reduces the need for high-volume, and validates the higher management charges. It does not matter if their website attracts on 20 users each month if one sale makes the company revenues of 30k+. Generally, your sales will be easier, and you will make extra revenue by focusing on businesses with high-price points.
They have quick sales turn around
You need to note that the more time their clients take before making any purchases, the lower your conversion rates—and this will make your SEO services less effective for the client. Some business styles, like commodity and emergency or home services, have a faster sales process. Therefore, you need to note that the easier the sales process for the niche you are targeting, the better things will be for you.
Competitors are also investing in SEO
Whenever you see other businesses investing in SEO, it’s a good sings that there is a lot of demand in the market. Even though this can be a potential and lucrative opportunity, it can be a challenge to enter into a niche that doesn’t leverage SEO. This is because you will need to convince the business owners of the value and benefits of internet marketing and guide them throughout the entire process. Therefore, you should target businesses that have already invested in online marketing strategies, as the owners won’t give you a lot of problems when it comes to convincing them.
Best Niches For SEO
Let’s go over some distinctions in the different businesses.
- What you need to note is that there are some industries where the clients go to the business, and there are others where the business goes to the client.
- Also, there are some niches where customers use their phones to search than their computers and vice versa.
- Lastly, there are some niches where most visitors will click on the ads instead of the organic results.
What you need to note is—all this will depend on the nature of your niche, as well as the searcher’s psychographics or demographics. You should always consider this when choosing a niche, as it will assist you in deciding whether you should target organic rankings, map rankings, or use the PPC tactics.
The following are 42 local SEO niches that you can target for your SEO services, and they are highly profitable. We have broken them down according to their category, and they include:
Home services
Benefits
- High-price points
- Fast turn around
- Effortless sales process
- Easy to contact their owners
Drawbacks
- They have stiff competition
- You will be competing with Thumbtack, HomeAdvisor, as well as Google
- Finding a consistent market is a bigger challenge these businesses
- They lack dedicated personnel for answering calls and emails
Categories of home services:
- Roofing
- Electricians
- Plumbing
- Mold removal
- Landscaping
- Solar installation
- Water and fire restoration
- Power washing
- Paving companies
- Demolition
- Pest control
- Deckbuilding
- Moving companies
- Foundation repair
- Excavation
- House cleaning
- Moving companies
- Tree removal
Legal services
Benefits
- High-price points
- Fast turn around
- Easy to contact business owners
- Very good with sales
Drawbacks
- There is high completion
- Dealing with lawyers—it can be stressful
Categories of legal services
- Family lawyers
- Employment lawyers
- Bankruptcy lawyers
- Dui lawyers
- Lemon lawyers
- Immigration lawyers
- Divorce lawyers
- Personal injury lawyers
- Real estate lawyers
- Estate planning lawyers
Healthcare
Benefits
- Better value when it comes to customer lifetime
- Low competition
- Easy access to the sales process
- Quick response to leads
Drawbacks
- It’s challenging to contact decision-makers
Categories of healthcare services
- HIPAA compliance
- Plastic Surgeons
- Podiatrists
- ENT Doctors
- Cardiologists
- Dentists
- Orthopedics
Commercial services
Benefits
- Very high-price points
- Fast turn around
- Low completion
- Easy sales process
Drawbacks
- Challenge to contact business owners
- Low search volume
Categories in commercial services
- Roofing
- HVAC
- Plumbing
- Janitorial services
- Asphalt paving
- Accounting
- Staffing services
- Nursing homes
- Assisted living facilities
