Making Your Content SEO Friendly
The popularity and the demand for your website, all depends upon an efficient optimization. Most search engines such as Yahoo, Google, etc. use an algorithm that fetches the data from multiple websites and there are several parameters through which it decides the rank for your website. Therefore, it is extremely important to take the necessary steps for creating the right strategy for optimizing your website’s content so that you can achieve higher traffic figures.
Creating SEO Friendly Content
Follow the given steps to make your website’s content search engine optimized:
1. Finding the Right Keywords for Your Content
Whenever you get an idea that you think is useful or can work in the market, you need to do thorough research for that idea. The first step that you can take is to search for that idea on Google and find the relevant information regarding it. When you search on Google, you will come across many other people and websites who might have also looked up for that similar idea.
So you need to understand the working of the searching process. In order to generate organic traffic on your website, you need to figure out what exactly people search for in the search box when finding the information or service related to your content. It will be best if you make the list of all the search questions that people are searching for related to your service or product.
This process will also help you to have a better understanding of your idea. It will provide you with various deeper details of your initial idea, and you will follow a more specific and structured approach while writing down the content for your website.
Once you know much about the queries that people are searching for, you can further move ahead to the process of keyword researching. You can find a plethora of tools that can be used to search the right keywords for your content.
Use Ahrefs or Ubersuggest for Keyword Research
Both these platforms are great in finding the keywords related to your content. They will help you to broaden your initial research by giving you the parameters for results that people are searching for.
Know What Your Competition is Aiming for?
During your research process, you might have found some resources that have a similar niche as you. Use their websites to discover what all keywords they use to improve their organic search ratings.
Remember, keywords with more search volumes get more click rate and better results on SERP (search engine result pages). So, you have to look for such keywords that have higher search volumes and lower keyword difficulty.
2. Placing the Keywords in Your Content
Once you have picked the right keywords for your content that have low keyword difficulty and high search volume, it is time to place them in your content. In case your website is already developed, you will have to figure out places where it should be placed.
In case you still have to write the content (which is a much better approach), then consider stuffing the keywords in such a way that it does its job well and does not look very unappealing to the viewer’s eye.
The keyword needs to be placed in some prominent places that will make the content look good and people who come to your website are able to see it clearly. This helps in creating a trust for the user when they find the term they searched is there in the content. Most users will stay on the site to finish reading your article or blog.
The term used for making your keyword visible on the website page is keyword prominence. Both the search engine and the user find it helpful to trace the keyword and your site ranking invariably improves.
You want your keyword to be placed in the following fields:
- The title of the article.
- The URL of your website’s page.
- The first paragraph of the blog or article.
- In the subheadings of your article.
- Image Alt Text (Accessibility enhances when we make the keyword more descriptive)
There are several plugins on the internet, such as SEO Editor and Yoast, that guide you through the various elements that increase your content’s optimization.
3. Matching the Expectations of Google Using Semantic Analysis
In the initial years of search engines, all they used to do was track the keyword density and show the results accordingly. But now the way they work has changed significantly. Since Google has updated its searching algorithm to Broad Core, it has become much better in understanding the intent of the searcher and their search queries. You can use semantic analysis for your website content which is basically a process similar to that of searching engines. It will help to organize and optimize your content according to the needs of search engines.
4. Bring in More Content Formats to Your Webpages
Initially, search engines only use to put all their focus on the text related information. That is why everybody was entirely putting their time and effort into making their website stuffed with keywords.
But now Google has moved beyond this text-based approach as it comprehends that users are more convinced and satisfied with results linked with pictures and videos. Know, how video improves your page’s SEO. So while working on your content, make sure that you bring diversification in the format used in your content.
5. Monitoring Your On-Page SEO
Did you think that working on the SEO aspect once will set your blog is enough? Not at all. If you want your page to rank on Google, the hustle must continue till the end of the line. It is an ongoing process and in order to consistently improve your ranking and results, you will have to monitor your organic traffic.
There are many tools that help in monitoring the various aspects of your website such as the search queries that are sending the most traffic to your site. You can use Google’s own Search Console Tool for monitoring the traffic on your website.
6. External Linking is a Must
Apart from implementing the On-Page Optimization, one important thing you need to do to improve the rank of your site is external or backlinking. Google holds a special place for authority sites and when you link to those authority websites, your results are positively affected.
Before jumping into action and making your website, consider all the above-given information on how to make the website SEO friendly. Do deep research on all the aspects of optimizing a website and create a wonderful website that is highly optimized and gets the best results. Good Luck!