The cost of SEO services depends on a number of several factors, some of which include the quality of work done, the quantity of work completed, experience of the SEO expert, location of the SEO services, as well as the competitiveness of the category where you find yourself. All these, including other factors, play a significant role when it comes to determining the final cost of an SEO campaign.
However, it’s important to note that just like any other service or product, you will get what you pay for. But, high pricing doesn’t mean that you will get high-quality services when it comes to SEO. But, low prices, on the other hand, comes with results that are rarely considered to be successful.
What we have discussed above is a general overview of the determinants of SEO pricing, although it doesn’t include a specific number to allow shoppers to assess an SEO proposal thoroughly.
Different types of SEO strategy pricing
When searching for the best SEO strategy, always avoid the excitement of low SEO pricing. As we said, you will always get what you pay for when it comes to SEO campaigns, but this also comes in a number of ways. This gives us a meaningful way to discuss SEO pricing, as you cannot translate one type of pricing between different services. In addition to this, we shall also discuss different elements of SEO campaigns that shouldn’t determine the final price that you get.
The price range of one-time SEO is $1,000 to $100,000 +.
Just as the name suggests, one-time SEO is a one-off SEO service that comprises of on-site optimization. In addition to this, one-time SEO is usually accompanied by some hours of follow-up consultation to explain more about the services, as well as give the client guidance on the way forward.
The pricing for one-time SEO highly depends on the complexity, as well as the size of the website. However, the competition in the market doesn’t apply in these cases, as the work done in one-time SEO is meant to address any shortages in regards to organizational, technical, and contextual nature.
Please note that the difference between an SEO audit and one-time SEO is that an SEO audit is just a document that gives the findings on SEO professional, and has direction about how you can implement the changes, as well as do the necessary fixes. One-time SEO, on the other hand, included hands-on work on a site with the intention of improving it.
SEO site audits
Site audits have a price range of $500 to $100,000+.
SEO audits resemble one-time SEO, but they don’t include hands-on work on the website. Rather, an SEO audit document lists the shortcomings of the website, identifies possible opportunities, and also gives a road map on how these changes can be implemented. Additionally, an SEO audit exploits any uncovered opportunities.
The price range of local SEO is $250 to $5,000 a month.
Local SEO services are offered on a monthly basis, and they are designed for small businesses with low competition, serving a small geographical area that has a high population density. Also, local SEO services do serve small businesses with low competition serving a large geographical area, which a low population density.
The best businesses suited for local SEO include car washes, small print shops, and professional services. In addition to this, there are also high-competition categories, like medical and legal services, but these are a bit costly.
The price range of national SEO is $750 to $10,000 per month
National SEO, just as its name suggests, is ideal for businesses that target a national audience and want to rank highly without being limited by the geographical limitations of the country they are operating on. Most of the businesses that seek national SEO services include eCommerce sites, which want to introduce another level of competition to the SEO process. Just like local SEO, the level of competition for national SEO varies depending on the price.
SEO by the Hour
The price range of SEO by the hour is $50 to $700 per hour.
Here, the SEO services are billed on an hourly basis, and they can be offered every month, or on an as-needed basis. The charges on SEO by the hours depend on the total number of hours spent in a certain period of time—(monthly in many times).
In addition to this, the hourly price is based on the experience level, as well as the technical experience of the SEO expert.
SEO elements that don’t affect SEO pricing
As we discussed above, there are several factors and situations that affect SEO pricing, but there are also several elements that are mostly used to justify the cost. The following are some of the common factors that don’t affect SEO pricing.
- Total number or keywords that need to be worked in particular SEO campaign
- The volume of link acquisitions
- Total number of pages that need to be optimized