As the search algorithms continue to evolve, keywords still remain to be an essential element of the search process, as well as your SEO process. Even though the more complex SEO elements need a higher level of skills, you don’t need to be an expert to find and target the correct keywords for your niche. You only need to have the right tool, knowledge of the consumer discovery process, and some time to go through each detail of the process.
In this post, we shall discuss the top 25 free keyword research tools that will assist you in your SEO campaigns. Each tool discussed below targets a particular feature of keyword research and can function on its own, or better when used alongside another tool. In addition to this, you shall also find other amazing resources that you can consider using in your SEO tactics.
Some of these tools include:
Rank Tracker
This tool brings together all the major sources of keyword ideas.
Just as the name suggests, this keyword research tool is a rank checking tool. But, it also comes with a remarkable keyword research functionality, as it has 24 keyword search tools under it. With the Rank Tracker, you can find keywords as well as all related queries and searches from all major search engines using the autocomplete tools. Furthermore, this tool allows you to access Google Ads and Search Console integrations, which allow you to utilize most of its keyword research elements.
Rank Tracker allows you to perform a pro-level competition intelligence by collecting top keywords that any URL is ranking for. In addition, the tool can allow you to search keyword gaps—which are the competitor keywords that you are not ranking for at the moment. Every keyword suggestion comes with a number of essential PPC/SEO metrics, which assist you in making the best choice depending on your target goals and objectives.
Here are some additional tools that you can try out:
- Keyword snatcher and Keyword tool – these tools allow you to access thousands of keyword ideas from different sources all at once.
- Jaaxy and WordStream – even though the free versions of these tools are limited, they will still get the job done when it comes to delivering PPC/SEO stats for every keyword suggestion.
- Soovle – this tool will allow you to access less common data sources such as Overstock and Wikipedia.
Google Ads’ Keyword Planner
This is your ultimate database for all your PPC campaigns.
Google’s Keyword Planner is one of the best native tools that you can use for keyword research. This tool is commonly used by SEOs and marketers, and it allows you to perform raw keyword research, depending on your foundation keywords.
You only need to select a location, search network, language, and time period—and you will be able to get hundreds of keyword ideas in a matter of seconds. The keyword planner allows you to assess the number of searches performed annually, as well as the competition and top of page bids. As a result, you are able to get the best keywords that you can implement in your SEO tactics.
Also, the Keyword Planner allows you to access the historical number of search data. Even when you are not running paid ad campaigns, and you are only getting search volumes in ranges, Keyword Planner will still give you the basic understanding of the keyword profile you intend to build.
Here are some additional tools that you can try out:
You can use any of these keyword research tools, depending on the search engine you are targeting:
- Bing Keyword Research tool – this tool will be effective when optimizing for Bing.
- Baidu Keyword Research Tool and Yandex Keyword Statistics – these tools will allow you to pull search engine-specific keyword ideas for your target markets.
Answer The Public
This tool will give you keyword ideas for voice search optimization.
Today, there is something cool and new most people are doing—semantic search. We have seen many searchers using voice assistants, and this has given natural language a big digital comeback. What you need to note is that voice search is transforming SEO, and with this, keyword research is changing too. And that’s the reason why you will need AnswerThePublic, which is a fantastic tool that you can use for optimizing voice search. This tool allows you to master long-tail SEO by searching the real queries that users ask regarding your niche.
AnswerThePublic allows you to expand your keyword list by exploring different options like comparisons (seed keyword vs. a different keyword) and preposition keywords (preposition + seed keyword + other words).
When you research answer-like content, you will be in a better position to appear in the featured snippets, which are also known as “position 0” results.
Another exciting thing about AnswerThePublic is that it allows you to export keyword ideas in PNG or CSV formats. You can use these results to begin optimizing for voice search—and you will see how useful this tool can be.
Here are some additional tools that you can try out:
- QuestionDB – this tool allows you to enter your seed keywords and get long-tail keyword ideas in a natural language.
- Yahoo Answers – allows you to explore the questions that rank better in an actual search
- Quora – the tool gives you the final intel on user questions
Google Search Console
The tool will give you a fresh look at the keywords that you are currently using.
The Search Console is possibly the most versatile keyword research tool ever released by Google. This tool can assist you to re-assess the potential of the keywords you are already using and revise your current keyword profile. With the Search Console, it is possible to see the pages that are performing the best, as well as the specific questions that are driving the traffic. Then, you can analyze the average positions of the queries, and then take a look at the impressions and CTR.
There is a possibility that some of your web pages need some additional optimization to rank for the keywords with the best performance. Also, you should understand that the keywords with the most number of impressions, but low CTRs, can significantly boost your rankings.
Also, the Search Console allows you to filter and export all the keyword data easily. When you use the tool together with Google Analytics, you will get much insight into your keywords, as most of the paid tools do.
Here are some additional tools that you can try out:
- Alexa’s website analysis tool – gives you an overview of the performance of your website together with SEO keyword suggestions.
- Finteza – allows you to analyze the conversion optimization. With this tool, you can run a keyword diagnostics if you want to see the topmost traffic drivers.
Keywords Everywhere
The tool will allow you to perform seamless keyword research as you browse.
Keywords Everywhere, which is a free Chrome extension, allows you to perform continuous keyword research as you perform your normal browsing activities. When you install this extension, your queries will display the search results with the number of costs per click, searches, and competition insights too.
In addition to this, you can also get Related Keywords, as well as People Also Search For boxes in the browser window, which will allow you to grow your keyword database as you browse. This tool allows you to export all your keyword intel using CSV. On the other hand, you can utilize the Add All Keywords feature to store all the keyword ideas in the favorites section.
Lastly, this tool allows you to upload your own keywords and then have the PPC/SEO data collected for those keywords as well.
Here are some additional tools that you can try out
- Wordtracker Scout – this is another Chrome add-on that allows you to get the keywords for any page that you are browsing and also analyze their metrics, re-organize, and export them.
Keyword Tool Dominator
This tool will give you suggestions for e-commerce optimization
One tricky thing about keywords is that there is nothing as “one-size-fits-all.” Every search engine needs dedicated keyword research efforts, and e-commerce platforms such as eBay, Amazon, or Etsy aren’t an exception.
With every platform you target, you should ensure that you perform some ground keyword research. The Keyword Tool Dominator will come in handy for this kind of work. The tool allows you to select any major e-commerce platform, and get long-tail keyword suggestions from the site in real-time.
This tool also uses Etsy’s and eBay’s autocomplete feature to deliver the keywords entered by actual shoppers. With this list of the most common and popular search terms, you can use the one that will boost the performance of all your product listings.
Here are some additional tools that you can try out:
- eBay Keyword Tool – this is an SEO review tool that allows you to get keywords from the website’s suggestions.
- Keyword Eye or Kparser – these tools will give you suggestions about Amazon-specific keywords (you can get free trial versions for these tools.)
- eRank – this is a free version tool that allows you to get keyword ideas, together with an analysis of your listing, as well as general SEO recommendations.
Google Trends
The tool will give you an analysis of local keyword comparison, as well as topic comparison.
There is something you should understand about keyword localization—if you have certain keyword options in mind, make sure that you analyze their popularity. This should not only be in an engine to engine, but also in region to region.
Google Trends can assist you to see the location of a specific search volume. However, you should understand that these can be invaluable insights if you are running marketing campaigning with a number of location targets.
The tool allows you to enter your keywords, select a region, category, timeframe, and source (web, image, news, YouTube, or shopping), and then see how these questions perform in various locations. When you match a keyword against the other, you can customize your content, depending on the location you are targeting. Furthermore, the tool allows you to check search fluctuations throughout the whole year, which allows you to plan ahead, thus managing high and low seasons like a professional.
Bottom Line
Creating an impressive keyword database that attracts traffic to your site should be time-consuming and costly. Today, there are a lot of amazing toolkit options, which are free, and they are some of the best choices you can make as a marketer.
Get one of the above tools and enjoy better search performance in both search engines, as well as specific locations.
