Google ranking is most important for your website. Optimizing your website with SEO factors plays a huge role in improving the rankings of your website. The primary motive of every website developer is to make their site available to the maximum number of people. To get it done, one needs to optimize their website with the best Google SEO factors that can help bring more traffic to the website. 

There are over two hundred Google SEO factors that help in ranking a website. However, the significance of different parameters may vary from the other parameters. Therefore, it is important to focus on the factors that can be of great value to your website. 

If you have just started with the creation process of your website and are looking for the SEO for beginners methods to increase the traffic on your website, then you must go through the given factors that are essential for lifting the rankings of your website on SERP. 


Here is the list of essential Google SEO ranking factors that you need to know: 

On-Page Factors

The ranking of your site is highly affected by the optimization of the content entered on your website. Now the question comes, what is on-page SEO and how it helps to increase your website’s traffic? A good on-page SEO analysis can help determine the things required to successfully optimize your website. To achieve the best results and increase your search visibility, you need to focus on the given SEO Google ranking site factors:  

  • Use of Keywords in Title Tag

The title meta tag is like the key of the lock for a search engine. The usage of tag in the title is meant to indicate the content inside the website page. Search engines itself use the tag to display the title of a search result. 

Therefore, adding a keyword in the title can make the search engine provide better results for your webpage. Generally, a title tag placed at the start of the title is more useful than including it in the middle, or the end of the title. 

  • Adding Keyword in Meta Description 

A high percentage of users only enters a website after reading its description on the search engine page. When the searcher finds the relevant keyword in the meta description, they naturally get attracted to the page and have more chances of going to the website. Hence, including the primary keyword in the meta description of your blog or article can be of high value for providing a good SEO ranking to your page. 

  • Keywords in H1 Tag

H1 tags are of high relevance that is used to describe the content of the blog or article. There are many content strategists that use the H1 tag as the main title of their blogs due to its high importance. To put it simply, it is always good to use a keyword in the H1 tag. 

  • Including Keywords in the Page’s Content

Since the start of search engines, stuffing up keywords in your content was a practice followed by most content developers. However, with Google launching new ranking algorithms and becoming smarter day by day, this practice has come to an end. Now, keywords need to be placed more strategically in the content so that the search engine can see the worth of ranking your page. 

  • Length of the Content

The searchers and the search engine have now become smarter, and they do not get satisfied with the basic information. Google ranks those websites higher that have informative and authoritative content.  

So, if you are willing to get a good rank for your website, try to cover all the necessary content in a single article. Remember, not to compromise on the quality just to increase its quantity. 

  • Redundancy in Content

Repeating the same content in a blog or article can have a negative impact on the SEO ranking of that page. Google tries to avoid content that is repetitive. Therefore, it is crucial to add original content on your webpage and avoid redundancy.  

  •  Canonical Tag

As you know, duplicate content can be a barrier to achieving a good rank on your website. However, sometimes more than one URL can have similar content. In order to avoid the redundancy, canonical tags can be used that makes it clear to Google that there are two URLs present having similar kind of content. It saves your webpage from being marked as a duplicate by Google.   

  • Optimizing the Images

The process of optimization is not only relevant for the text that you insert on your webpage but is applicable for other media formats too. Adding captions, alt text, and description in the images can be useful in sending relevant signals to the search engine. Moreover, it will also be helpful for Google optimization. 

  • Updating Your Content

Google wishes to provide the best experience to its users. To achieve this, it gives preference to content that is recently updated as opposed to old information. Hence, you must do a practice of adding something fresh to your blog posts once or twice a year so that Google can rely on your content and give your page better SEO rankings. 

  • Outbound Links

Another crucial Google SEO ranking factor that you must consider is adding authoritative outbound links in your content. When you link your content with authority sites, Google increases its trust in your website. Adding an outbound link essentially means that you are retargeting your user to some other site to gain more knowledge on the subject. 

Google finds it a positive step on your side and invariably shows trust in your website. However, adding too many outbound links can have a negative impact on the visibility of your website on SERP. 

  • Internal Links 

Providing internal links in your blog posts is a wonderful thing to do. It helps in making your content more detail orientated and informative. This, in return, can also help you get better rankings on the search engines.

  • Adding Keyword in URL Slug

To make Google and other search engines show the relevancy of your content, you can insert a keyword in the URL slug (it is the part that comes after .com/slug).

Website Factors  

Some of the essential parameters that can help you with website SEO rankings are as follows:  

  • Sitemap 

A sitemap is helpful for indexing the pages of your website. It tells about the pages that your website includes to Google. 

  • Domain Trust

Building trust for Google and the audience is one of the essential things that you need to work on if you have just begun your website. Trust comes from providing the best service or content to the consumers. Moreover, adding quality and authoritative information on your pages will help earn the trust of Google.  

  • Server Location 

There are certain SEOs that believe the location of the server can impact the SEO rankings of your website in that specific region. 

  • Mobile Optimization 

The use of smartphones to search has been extensively increased in the past few years. With time, more and more people will be using mobile phones to search the web. Therefore, having mobile-optimized sites will help your website achieve more efficient rankings. Besides, it will help with Google optimization too. 

  • Google Search Console Integration

Google webmaster tools is an excellent way of indexing your pages to Google. The tools not only help with the indexing process but also provides insights into your website’s health so that it can be more effectively optimized.


Off-Page SEO Google ranking Factors

Google not only checks the on-page parameters when it ranks the websites for its search queries. It also considers many factors outside your website. Down-below is the list of some of the most important ones: 

  • The Number of Linking Domains

The number of domains linking to your website is amongst the most crucial off-page SEO site factors to consider. 

  • Linking Pages

If your content is useful and informative, many websites will love to link to your website. Google ranks your website higher when many links are coming from different sources to your website. 

  • Domain Authority of Linking Page

Each page differentiates from one another. Links that are coming to your website must come from a source that has a high domain authority. A link coming from a high authority website will positively affect the SEO ranking of your website. 

  •  Links from a Homepage

The ranking of your website gets directly affected when a link to your website comes directly from the homepage of another trustable website. 

  • Do-Follow vs. No-Follow Links

Google has mentioned that they do not consider no-follow links (links that have rel=nofollow attribute). On the contrary, links that do have do-follow links that useful for SEO Google rankings. 

  • Diversity in Link Types

Never add too many links of similar types on your website. It may get counted as spam and have an adverse effect on the website’s ranking. 

  • Contextual Links

The links that come naturally in the content of the website are usually considered more effective than the links that are present on the sidebar. 

  • Link Anchor

Providing an anchor text is always useful to provide information in detail. However, adding links to untrustful sources may also lead to a negative ranking of your website. 

Domain Factors

Your domain is also an important factor that can be useful for the SEO rankings of your website. A few things that you should know about domain site factors are as follows: 

  • Domain Registration Length

Usually, a domain that is registered for over a year is considered trustworthy by Google. 

  • Domain History

Make sure to check the history of the domain that you are buying. The rankings may get affected if your domain name has been penalized in the past. 

  • Country TLD Extension

Add a country-specific TLD extension in your domain name if you are targeting any specific market. It will be useful in getting good ranks for your website. 


Ranking your website among the top results of SERP is the primary concern for every website developer. Thereby, adding the above given SEO Google ranking factors in your website content will definitely bring a significant rise to the rankings of your website.